| Many of the airlines offer various kinds of discount on | | | | credit card, he will be given certain number of free air |
| airfare prices to the travelers by motivating them to fly | | | | tickets. Marketing promotional made by major air lines |
| with them. They are trying to create a brand of loyal | | | | may offer free tickets for participants in any of their |
| customers who will only prefer to fly with them. Hence, | | | | contests. |
| these airlines offer the best to retain their customer | | | | The innovative techniques used by major airlines to sell |
| base. | | | | their air tickets well in advance includes discount |
| There are frequent flyer programs made available for | | | | offered on the bulk air tickets purchased by business |
| frequent travelers. The aim of the frequent flyer | | | | people who travel extensively. Under such discount |
| program is to offer some points each time the traveler | | | | schemes the savings made by business people is |
| flies with them which are called as the mileage points | | | | substantial. |
| depending on the destination the traveler travels to | | | | While planning business or vacation trips it is good to |
| covering certain miles. These points can be redeemed | | | | combine both the travel and hotel stay packages as |
| either for a gift or air ticket or even discounts on the | | | | money is saved on both travel and stay. Major airlines |
| air tickets. The airlines are making adjustments with the | | | | offers are all over the internet as many airlines |
| policies concerning the frequent flyer miles. If the miles | | | | websites and other websites provide special discounts |
| saved by the traveler for a special trip are at risk, the | | | | when air tickets are booked over internet and for |
| major airlines send a reminder by mail or email | | | | e-tickets. |
| provided the mail address is available and the email | | | | Even the credit card companies have tie ups with |
| filter does not filter the email. The airlines also give an | | | | major airlines providing their customers reward points |
| option of either donating the miles to some one as a | | | | for using the credit cards and offering them free or |
| gift or exchange it for a subscription for a newspaper | | | | discounted air tickets in return to the points gathered |
| or magazine etc. | | | | as a promotional offer. |
| When the flight is overbooked some of the major | | | | Some times it so happens that a person writes a |
| airlines ask any of its passengers to volunteer to step | | | | genuine compliant and the major airlines apologize and |
| off the flight and in turn provide them with vouchers | | | | send him an air ticket even free of cost. The major |
| worth $500 or more which can be used on their future | | | | airlines have mastered the art of selling their air tickets |
| flights within a period of one year. | | | | and the customers too know where and how to get |
| Promotional offers are also made by major airlines. If a | | | | air tickets for discounted and cheaper prices. |
| person buys a certain number of air tickets on the | | | | |