| Non Profit organizations have some special challenges | | | | your goals. |
| these days. The need for funds is increasing but costs | | | | The Monterey Bay Aquarium partnered with Seafood |
| are rising, while in many cases memberships are under | | | | Watch to produce an iPhone app that both promotes |
| pressure and fundraising is declining or becoming more | | | | awareness and serves a useful consumer tool. The |
| expensive. | | | | Salvation Army has an iPhone app that streams |
| Here's a new and innovative approach for nonprofits | | | | Christmas music and funds raised from sales of this |
| and their fundraising effors. How about using your | | | | app benefit the Salvation Army mission. |
| own iPhone app to stay in closer touch to your | | | | Creating a custom iPhone application for your nonprofit |
| membership, contributors, donors, supporters, activists | | | | organization does have a cost, but this cost can be |
| and everyone else you rely on for your stated | | | | more than offset by sales of the application and |
| mission? | | | | increased donations/contributions through the app itself. |
| Here are several ways a custom iPhone application | | | | Using an iPhone app as a portable portal to your |
| can help a nonprofit and/or fundraising efforts: | | | | nonprofit's website so your members are always |
| * Awareness | | | | within a button touch. If the cost of making the app is |
| * Fundraising | | | | not in your budget, why not add it to your wishlist? It |
| * Special promotions | | | | would be sure to catch the eye of donors or sponsors |
| * Membership renewals | | | | who love the iPhone or who have high tech interests. |
| * Wish list donations | | | | In addition, think of the publicity your organization will |
| * Special projects | | | | receive by having your own iPhone application - it will |
| * Social networking features within the app for your | | | | portray your organization as timely, forward thinking, |
| organization | | | | tech enabled, hip, and more. What a great way to |
| Take a look at some sample non-profit organizations' | | | | breathe new life and energy into your nonprofit |
| custom iPhone applications and think about how you | | | | organization while benefiting from a new fundraising |
| might use a custom iPhone application to help meet | | | | opportunity. |