| Reinvention. To remake or redo completely. Are you | | | | early on, when I was jumping from one entrepreneurial |
| ready to pour your heart and soul into a business and | | | | adventure to another, I felt more like a failure than |
| then go back to the drawing board repeatedly? In my | | | | someone who was reinventing. For a few months |
| experience, you will need to reinvent your personal and | | | | each, I sold Avon and then Discovery Toys. As a |
| business image, your website brand, your infoproducts | | | | single mom, I even started my own very profitable |
| and much more, every few years. | | | | in-home daycare called, SMILES Learning Center. But |
| In business, reinvention is what helps you stand out | | | | my heart wasn't in it and I kept finding myself back in |
| against the competition. My hope is that the creative | | | | start-up again and again in new businesses. Sound |
| side of reinvention excites you as it does me. I need to | | | | familiar, anyone? |
| reinvent to keep me interested. If I didn't get to reinvent | | | | Now, I get it, that reinvention is in my DNA. So, once |
| my companies, I would be completely bored with them | | | | you find a smart business model like I did, stay in that |
| and they would not be profitable at all. | | | | business model and pour all of your reinvention energy |
| Here are a few areas (and time frames) you should | | | | into that one business. That is how you achieve |
| consider as avenues of ongoing reinvention. | | | | success. |
| Remember that there is less competition at the top | | | | Other hints of my "branding reinvention DNA" go as far |
| and you always want to lead. | | | | back as first grade when I changed the pronunciation |
| - Personal branding, such as your bio and pictures | | | | of my name to "Sher-ee" instead of "Sheri" (which is |
| (minimum of once a year) | | | | how it is still spelled today). My mom moved us a lot |
| - Complete update and redesign of website (minimum | | | | and when we moved to my new school, I just decided |
| of once every two years) | | | | that when I enrolled again, I would tell them to |
| - Information products (minimum of once a year) | | | | pronounce my name a different way. It worked! And |
| - Product and service offerings (minimum of once a | | | | my mother, who was always in the middle of her |
| year) | | | | bipolar chaos, just went along with it. Talk about early |
| Over the last 10 years, I have literally created hundreds | | | | reinvention. I must have known intuitively that Sheri |
| of new promotions, reinvented my websites at least a | | | | Lynn Keys just didn't work for me. |
| few dozen times, updated my information products at | | | | Earlier this year, my inner circle client, Daria Boissonnas, |
| least once a year, and reinvented my personal brand a | | | | e-mailed me and told me some interesting trivia about |
| few dozen times, too. My customers have always | | | | the way I pronounce my name now. She said it is also |
| responded with enthusiasm and each time we | | | | like the Hindu girl's name "Shri" (pronounced "Sher-ee"), |
| upleveled our companies in some way, we always | | | | meaning luminous beauty. And it can also mean |
| increased our revenues. | | | | Lakshmi, the Hindu goddess of wealth, light, wisdom, |
| Simply put, your customers want to see you invest | | | | and fortune, as well as luck, beauty, and fertility. So, |
| time and money in reinventing or updating your | | | | because of the uniquely beautiful way I pronounced |
| solutions in order to continually invest in you to solve | | | | my name, it means: wisdom, luminous beauty, light, |
| their problems. | | | | wealth, fortune, luck, and fertility. Yep, that sounds like |
| Are you a reinventor? | | | | me! I often wonder what if? What if I had never been |
| When I reflect back on my life, I realize that reinvention | | | | so bold at six years old to reinvent myself? Maybe my |
| has always been exciting to me and I believe is one of | | | | whole life would have turned out completely differently |
| the reasons I have been so successful. However, | | | | had I never literally changed the meaning of my name. |