| FOR IMMEDIATE RELEASE | | | | youth. The pr firm is also starting an academy with the |
| July 24, 2009 – Muradnagar: At present when | | | | name of Approach Academy to train rural youth for |
| development is restricted to the metros only, the youth | | | | jobs in various sectors. For more info on Approach |
| of Ravli Kalan, a village in Murad Nagar, district | | | | Academy, please log on to |
| Ghaziabad of Uttar Pradesh, have taken a brave step | | | | Camps on dangerous and life threatening diseases will |
| to form ‘Ravli Gram Vikas Samiti’ to push | | | | be conducted with the help of NGO’s and different |
| further the village on the path of development all by | | | | government organizations, where with free-treatment, |
| themselves. The main motive behind the formation of | | | | the information on diseases like AIDS, TB, Cancer, will |
| this committee is to use the human and other | | | | be given. Even family welfare programs will be |
| resources for the development of the village and its | | | | initiated. The samiti is scouting for an partnership with |
| people. The committee is also looking forward to | | | | healthcare companies for this purpose. The samiti is |
| include other nearby villages and thus is having the | | | | keen to do path breaking work in rural healthcare |
| vision of carrying forward this development work first | | | | through its volunteer efforts and an association with |
| on regional and then on national level. | | | | leading healthcare pr, marketing and communications |
| 'Ravli Gram Vikas Samiti’ president Mr. Sonu Tyagi, | | | | agency Approach Communications. |
| who is heading one of the reputed and leading PR, | | | | The main agenda for the committee at present is to |
| Media and Marketing Communications agency based | | | | lead the youth in right direction in choosing carriers, to |
| in New Delhi with its offices in Mumbai and other cities, | | | | solve the problems of the rural youth, to ensure proper |
| known for PR, Corporate communications and rural | | | | respect to the elders, solving the personal problems of |
| marketing services and also editor of soon to be | | | | the rural women and to help them start with small |
| launched magazine focusing on rural people and lives, | | | | scale business, arranging education for poor and |
| says ‘the most important motive behind the | | | | orphan children’s, to educate farmers on the latest |
| formation of ‘Ravli Gram Vikas Samiti’ is to | | | | technique’s of farming, to educate and inform |
| take the burden of development as much as possible | | | | about socio-political rights to the villagers, to give them |
| by ourselves, by using available human resource, | | | | social security irrespective of there cast and creed, |
| basically the youth. Not only this, the committee will also | | | | since spreading the feeling of togetherness. |
| co-operate and try to solve personal as well as | | | | To achieve all the goals the committee is taking help |
| professional problems of the farmers, students and | | | | from all the villagers. The other members of this |
| females of the village’. For more info on Approach | | | | committee are: Mr. Munender Tyagi, Vikas Tyagi etc. |
| Communications, please log on to | | | | To support this initiative and other things for rural |
| According to the committee, for the development of | | | | development, the fast growing communications firm |
| the villages and saving the rural youth from the feeling | | | | has also launched a portal specifically for rural India |
| of left behind, it is very important to bring them forward | | | | Sonu Tyagi is heading Leading PR, Media and |
| and ensure their participation in the different | | | | Marketing Communications agency Approach |
| development programs. | | | | Communications. He has pursued pg courses in |
| The committee will also be taking care of the | | | | Journalism and Advertising management and worked |
| problems relating to unemployment amongst the rural | | | | with leading advertising agencies in various disciplines. |
| youth by giving individual counseling and attention and | | | | Apart from heading the pr agency, he has worked in |
| by sharing the information on opportunities available in | | | | the film industry for a year for the passion of writing |
| the different segments. From time to time the | | | | and creative endeavors. Soon, he will be penning lyrics |
| committee will be organizing workshops and seminars | | | | for untitled film being produced by a top production |
| to motivate and increase the participation of the rural | | | | house in Bollywood. |